09 Set US ad body opposes Google-Yahoo deal
Posted at 18:13h in Rassegna stampa
A trade association representing the biggest advertisers in the US has sent a letter to anti-trust regulators opposing the online search advertising deal between Google and Yahoo.
The letter, from the Association of National Advertisers, argues that the alliance will see Google/Yahoo control 90% of search advertising inventory in the US. Leggi tutto