09 Apr Cutting edge ideas, a new paper by IIP: “An introduction to Right To Monetize Data”
Brussels – 9 April, 2018 – A new avant-garde paper published by the Italian Institute for Privacy and Data Valorisation – Authors: Isabella De Michelis Di Slonghello and Luca Bolognini – dedicated to the cutting edge concept of “RTM” (Right to Monetize Data) in the digital era.
Without Internet users, consuming on line services and applications, the digital economy would not exist. Its expansion and diversification would not flourish. Each one single “click & touch” made by an Internet user over web or mobile (including when someone is not consuming stricto-sensu a service on line, meaning he/she is not buying a good or a service for which he/she pays by mean of a payment instrument), is what makes the Internet a dynamic and growing ecosystem of technologies, services, products and new business models. Hence, it’s time to put the end-users where they should be: at the center of the data driven business models; and to give them authority and capabilities to exercise the Right to Monetize their data. It’s time to give back to end-users a fair compensation for the gains they contribute to generate for third parties. It’s time to introduce a new policy concept for the digital economy: we called it the Right to Monetize and this policy concept could be built around the notion of property rights to infer a profound change in the way end-users’ data are marketed today.
Users’ data in today’s digital world are the raw material used to design and build most of the digital services and products that we know and use, including those to come in the near future, based on Artificial Intelligence (AI). End-users cannot be excluded, as they are today, from the data monetization opportunity as a consequence of the predominant technology stack design. End-users are too important to the value creation process to be excluded. Thus, it’s time to create a proper policy framework to enable end-users to take advantage of this incredible opportunity. And by doing so, we will have a fairer, inclusive and more prosperous Internet ecosystem.
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