Study: Consumers Equate BT With ‘Privacy Harm’.

24 Nov Study: Consumers Equate BT With ‘Privacy Harm’.

For more than a decade, Web companies have said that behavioral targeting, or tracking people anonymously as they navigate around the Internet and then serving them targeted ads, doesn’t harm users. On the contrary, they argue, such targeting benefits people by providing them with more relevant messages, and also lets marketers spend their ad dollars more efficiently.
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