Google Economist Says Yahoo Deal Improves ROI

19 Set Google Economist Says Yahoo Deal Improves ROI

With the European Union announcing that it will launch an inquiry — a step below a formal investigation — into Google’s ad-sharing deal with Yahoo, the open question is whether the arrangement would in fact be anticompetitive. Even though the ads will be shared only on Yahoo’s U.S. and Canadian sites, the EU believes that because the companies operate in Europe, the deal will impact European consumers. Leggi tutto