Is Google Building a Media Empire Based on Your Searches? Of Course.

11 Lug Is Google Building a Media Empire Based on Your Searches? Of Course.

Adam Ostrow

Yesterday Google entered the realm of virtual worlds with the launch of Lively. While some bloggers and analysts were surprised by the move, Hitwise is taking the news as an opportunity to say “we told you so!”

The stat tracking company is toting the fact they predicted such a move back in January. They made that call based on clickstream data (i.e. – what categories people are clicking on in Google search), and have created a chart showing the top 20 categories and which properties Google owns within them: Leggi tutto