Shops are tracking their customers via mobile phone

16 Mag Shops are tracking their customers via mobile phone

Signals given off by phones allow shopping centres to monitor how long people stay and which stores they visit.

Jonathan Richards, San Francisco, The Times

Customers in shopping centres are having their every move tracked by a new type of surveillance that listens in on the whisperings of their mobile phones.

The technology can tell when people enter a shopping centre, what stores they visit, how long they remain there, and what route they take as they walked around. [leggi tutto su The Times]