When CIO Will Weider encouraged employees at Ministry Health Care and Affinity Health System in Wisconsin to use Facebook to spread the word about new programs and successful projects, he was surprised at the result: Few did so.
“I went in there thinking, ‘We’ve turned these people loose; we’ll have 10,000 marketers out there,’ ” Weider says. But the Ministry Health workforce, it turned out, had been well trained to protect sensitive data, and without explicit guidance on what they could say, their first reaction was to share nothing. “We’ve stressed…